Psychology Today vs. Find Faith Therapy Growth: Directory Pricing

If you are a Christian counselor choosing where to list your practice, the subscription cost matters. So does whether the directory is built around the people you serve. Find Faith Therapy Growth combines Christian counselor discovery, profile-sharing tools, and detailed reporting for $16.79 a month or $179.88 a year paid upfront. Psychology Today's U.S. membership is $29.95 a month. Growth therefore offers a lower regular subscription price on the same monthly billing basis, while taking a more focused approach to Christian counselor discovery.

The choice still depends on what you use. Psychology Today includes tools beyond a listing, and a lower bill does not establish which directory will produce more inquiries for your practice. This comparison helps you choose the features and billing commitment you actually need.

Published by Find Faith Therapy, one of the platforms compared. Prepared with AI assistance. Public prices and features checked October 6, 2026. All amounts are USD; counseling-session fees are separate.

What the subscription costs

The published Psychology Today U.S. membership costs $29.95 monthly. At that ordinary rate, twelve payments total $359.40. Referral credits or other individual offers can change what someone actually pays; they are not included in this baseline.

Find Faith Therapy Growth offers two billing choices:

• Monthly: $16.79 per payment, or $201.48 across twelve payments. That is $13.16 less each month than Psychology Today's ordinary monthly membership.
• Annual: $179.88 paid upfront. That is $179.52 less than twelve ordinary Psychology Today monthly payments. The billing commitments differ.
• Eligible NCCA members: $134.91 annually after the 25% annual-plan discount. That is $224.49 less than twelve ordinary Psychology Today monthly payments. This is a member offer, not the regular price for everyone.

The regular Growth annual price equals $14.99 per month mathematically, but is paid upfront. For the NCCA discount, a current-year membership card must pass the automatic check before discounted checkout and each discounted annual renewal; otherwise the regular annual price applies. Monthly billing, organization plans, and session fees are excluded, and discounts cannot be combined. If a current-year card is accepted after a regular-price annual renewal, FFT automatically refunds 25% of the unused portion of that annual term. For the current offer terms, open the pricing page and choose See NCCA member pricing. Savings describe the subscription bill, not clients or income.

Why Growth fits a Christian counselor's public presence

Find Faith Therapy is Christian-founded and Christian-led, and Growth is built for independent Christian counselors. That focus appears in the work the profile asks you to explain: your Christian counseling approach, self-reported qualifications, people served, meeting format, availability, and practical next step.

Growth also includes a private introduction-request inbox, unlimited introduction requests, a Share Kit, profile guidance, and detailed reporting. You can use one public profile link in the places you already communicate, then review recorded profile activity and requests. Detailed sources, trends, follow-up history, and a monthly directory report help you understand interest without having to treat every page view as a prospective client.

Featured Counselors eligibility is another Growth benefit. Eligibility does not guarantee placement or an inquiry. The useful promise is access to the included tools and a Christian counselor directory—not a promised flow of clients.

What Psychology Today includes that you should count

Psychology Today operates a broader mental-health directory and offers a Christian search category. Its paid membership also advertises a protected phone number, support-group listings, contact and profile tracking, and its Sessions video platform. Those may be useful if your practice relies on them. Growth is the directory tier; it does not include Premier's practice-management workspace or provide a replacement for every Psychology Today membership benefit.

Psychology Today's directory explanation also states that it does not sell premium ranking. FFT's featured eligibility is a different arrangement. Neither description establishes that one directory will bring you better contacts.

Consider the broader directory as another possible route to discovery, rather than dismissing it because your practice has a Christian focus. The real question is whether you use its additional benefits and want that broader placement enough to keep paying for it.

Check whether the listing supports your actual scope

Each platform has its own eligibility. Psychology Today explains that some pastoral counselors may be selectively included under regional education and supervision requirements, without a verification seal. That is not an automatic enrollment path for every Christian counselor.

FFT counselors describe and self-attest a supported Christian counseling scope. FFT does not independently verify or approve profile claims, clinically credential counselors, or guarantee fit. A directory subscription or Christian counseling credential does not establish state mental-health licensure. Confirm your own service authority and the directory's requirements before paying.

Make a keep, replace, or add decision

Hypothetical buyer example: A counselor uses a separate practice number and external meeting service and has no support groups to list. Their benefit audit marks Psychology Today's protected number, Sessions, and groups as unused. Their needed tools are a Christian-focused profile, sharing materials, an inquiry inbox, and reporting. Growth meets that purchase task at a lower regular monthly price.

If the counselor instead relies on the protected number or Sessions, keeping Psychology Today may make sense until a working alternative is established. Adding Growth while keeping Psychology Today would cost $46.74 across the two ordinary monthly subscriptions, before other charges. That is a budget calculation, not evidence that two listings produce more clients.

For your own audit, record each extra as used, unused, or needs replacement, write the actual combined bill, and choose keep, replace, or add. Review recorded views and requests separately from assumptions about bookings or income.

For a counselor who primarily wants a Christian-focused directory presence with sharing and reporting tools, Growth makes a strong value case at a lower ordinary subscription cost. If you depend on Psychology Today's additional benefits, include their value in the decision. Compare Growth billing options and use the counselor setup guide to prepare an accurate profile.